• DeepNovation

Corporate innovation management gymnastic: Muscle-up and read your classics !

Updated: Mar 31, 2021

Early 2011, the "Harvard Business Review on Inspiring and Executing Innovation", was published as a compilation on best articles and authors from 2001 to 2010. It went very successfully and got re-edited later as "HBR's 10 Must Reads on Innovation" :


Featuring known experts as Peter Drucker or Clayton Christensen, the review describes the building block of corporate innovation as follow: "To innovate profitably, you need more than just creativity. We've combed through hundreds of articles in the HBR archive and selected the most important ones to help you innovate effectively".

  1. Decide which ideas are worth pursuing

  2. Innovate through the front lines--not just from the top

  3. Adapt innovations from the developing world to wealthier markets

  4. Tweak new ventures along the way using discovery-driven planning

  5. Tailor your efforts to meet customers' most pressing needs

  6. Avoid classic pitfalls such as stifling innovation with rigid processes

Illustration: Rocky IV movie - Stallone training "No Pain!" (video-link)

Deepnovation Deep Technologies Deeptech Innovation Corporate Strategy Intrapreneurship Intrapreneur


Among the review and in addition, from Harvard Business Review and MIT Sloan Review, here are 15 articles that you need to know before starting a career in innovation management for industry such as chemical, automotive, energy, pharmaceutical, agro-food an beverages, ... I have put in bold those that I recommend and if you don't have enough, read my recent post on the 25 articles to get your innovation management ready by 2020 (see blog link).

1995 - Discovery Driven Planning by Ian McMillan


2002 - The discipline of innovation by Peter Drucker


2004 - The ambidextrous organization by Charles O'Reilly


2004 - Blue Ocean Strategy by Chan Kim


2004 - Value Innovation: the strategic value of high growth by Renée Mauborgne


2006 - The why, what and how of management innovation by Gary Hamel


2006 - The 12 different ways for company to innovate by Mohanbir Sawhney


2007 - The Innovation value chain by Morten Hansen


2008 - Which kind of collaboration is right for you by Gari Pisano


2008 - Innovation killers: how financial tools destroy capacity by Clayton Christensen


2008 - Implementing a learning plan by Gina O'Connor


2008 - Design Thinking by Tim Brown


2009 - The innovators DNA by Clayton Christensen


2009 - Create three distinct career paths for innovators by Gina O’Connor


2009 - Plan like an entrepreneur by Rita McGrath


353 views0 comments